- RoleCEO, Meridian15
- Writes onPerformance, brand and the research practice
- Articles27
- Latest
Runs the research practice at Meridian15: the audits of Calgary business sites, the studies of what ranks in search, and the free AEO audit the agency publishes.
What that is based on
Audited 403 Calgary business homepages, then joined five datasets across 350 of them.
The workRan a 14-signal AEO audit on 152 Calgary small business websites. 123 returned a usable result, zero scored Strong, and the average was 44%.
The workClassified 330 organic results across 20 US search pages and found half the category was vendors ranking themselves.
The workBuilt the free AEO audit tool the agency publishes: 13 checks, 66 points, no email required.
The work
27 articles
- Ads Manager vs Meta Business Suite: Who Owns What and Who Gets Access17 min
- Shopify vs the Alternatives for DTC: The Fees, the Books, and the Meta Pixel19 min
- The Hormuz Oil Shock and Your Marketing Budget: What the Canadian Data Says to Change28 min
- Canadian Whisky at Home: What the Sales Data Actually Shows18 min
- How Much Does Video Production Cost in Calgary? (2026 Prices)12 min
- Calgary Graphic Design and Logo Work: What to Brief, What to Expect, and What to Own7 min
- Choosing a Digital Marketing Agency in Calgary: The Questions That Actually Sort Them8 min
- Best SEO Companies in Canada (2026): A Vetted Shortlist10 min
- 41% of Calgary Businesses Cannot Be Phoned in One Tap. Every Dentist Can. Almost No Cafe Can.12 min
- Wix vs Shopify vs WordPress vs Webflow. What Each Website Builder Actually Costs a Calgary Business.12 min
- Marketing Agency vs In-House in Calgary: The Real Cost Math (2026)12 min
- Performance Marketing vs Brand Marketing: What Calgary Businesses Actually Need12 min
- We Tested 152 Calgary Small Business Websites for Speed. 71% Are Slow.10 min
- Paid Ads vs SEO for Calgary Brands: Where Should Your Budget Go in 2026?12 min
- Calgary Fitness and Gym Marketing: The 2026 Playbook12 min
- AI Ad Creative in 2026: What’s Working, What’s Noise, What’s Next10 min
- Liquor Brand Marketing in 2026: A Playbook for Growth11 min
- Calgary Real Estate Marketing: How Agents Win Leads in 202610 min
- Calgary Home Services Marketing: How Contractors Actually Get Leads in 202610 min
- Top Marketing Agencies in Calgary (2026): How to Compare8 min
- How Much Does Branding Cost in Calgary? (2026 Pricing Guide)10 min
- How Much Does a Calgary Marketing Agency Cost? (2026 Pricing Guide)11 min
- Short-Form Video Is Eating the Funnel: What It Means for Your Brand7 min
- TikTok Ads Calgary: What Works and What Wastes Budget7 min
- Social Media Marketing in Calgary: What Actually Works in 20267 min
- How to Scale Paid Ads Without Killing Your ROAS8 min
- Influencer marketing in 2026: What Actually Works and What to Stop Doing7 min