---
title: "Marketing, SEO and AEO Research and Guides | Meridian15"
description: "Practical analysis, original research, and field-tested guidance on creative, performance marketing, web design, SEO, and AI search from Meridian15."
url: https://fifteenthmeridian.com/blog
---
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- [Ads Manager vs Meta Business Suite: who owns what and who gets access](https://fifteenthmeridian.com/blog/meta-business-suite-vs-ads-manager-guide)
- [Meridian15 vs get X Media: selected features compared](https://fifteenthmeridian.com/blog/meridian15-vs-get-x-media)
- [An AI website, a Wix site or a custom build: what each costs and how long it lasts](https://fifteenthmeridian.com/blog/ai-vs-wix-vs-custom-build-2026)
- [What marketing specialists really cost in Calgary in 2026](https://fifteenthmeridian.com/blog/marketing-specialist-costs-calgary-2026)
- [Google says llms.txt does nothing for search. We checked our own 84 posts.](https://fifteenthmeridian.com/blog/google-ai-search-guidance-audit-2026)
- [Shopify vs the alternatives for DTC: the fees, the books, and the Meta pixel](https://fifteenthmeridian.com/blog/shopify-vs-alternatives-dtc-canada-2026)
- [The Hormuz oil shock and your marketing budget: what the Canadian data says to change](https://fifteenthmeridian.com/blog/hormuz-oil-shock-marketing-budget-canada-2026)
- [How to scale your business in 2026: fix the constraint first](https://fifteenthmeridian.com/blog/how-to-scale-your-business)
- [Canadian whisky at home: what the sales data actually shows](https://fifteenthmeridian.com/blog/canadian-whisky-domestic-market-2026)
- [Direct-to-consumer alcohol in Canada: what an Alberta distillery can actually do now](https://fifteenthmeridian.com/blog/direct-to-consumer-alcohol-canada-2026)
- [The decoy effect, and four more pricing claims retested](https://fifteenthmeridian.com/blog/pricing-psychology-evidence-2026)
- [Your Q4 problem is probably not traffic](https://fifteenthmeridian.com/blog/q4-readiness-local-business)
- [The Canada-US alcohol trade dispute: timeline and current status](https://fifteenthmeridian.com/blog/canada-us-alcohol-trade-dispute)
- [The goldfish statistic, and four more web reading myths](https://fifteenthmeridian.com/blog/web-reading-myths-evidence-2026)
- [Your contact form is quietly losing you leads](https://fifteenthmeridian.com/blog/contact-form-losing-leads)
- [Auto detailing website design: why the site sells the premium work](https://fifteenthmeridian.com/blog/auto-detailing-website-design)
- [Case study: 38 inquiries in 13 weeks for a Calgary PPF shop, 82% premium](https://fifteenthmeridian.com/blog/calgary-ppf-shop-website-case-study)
- [Your ad reporting is taking credit for sales you already had](https://fifteenthmeridian.com/blog/ad-attribution-incrementality-2026)
- [Colour psychology in marketing: what the research actually supports](https://fifteenthmeridian.com/blog/colour-psychology-evidence-2026)
- [AI Overviews took over one category completely and left another untouched. We measured 38 search results pages.](https://fifteenthmeridian.com/blog/ai-overview-split-2026)
- [We analyzed 330 results in the AI search tools category. Half of it is vendors ranking themselves.](https://fifteenthmeridian.com/blog/ai-search-tools-category-study-2026)
- [LLM SEO tools: what the category contains, and the one question that sorts it](https://fifteenthmeridian.com/blog/llm-seo-tools)
- [ChatGPT SEO tools means two different things. Half the results answer the wrong one.](https://fifteenthmeridian.com/blog/chatgpt-seo-tools)
- [Stop sending ad clicks to your homepage](https://fifteenthmeridian.com/blog/landing-page-vs-homepage-ads)
- [What a local SEO agency actually does, and how to tell if you need one](https://fifteenthmeridian.com/blog/local-seo-agency)
- [How much does video production cost in Calgary? (2026 prices)](https://fifteenthmeridian.com/blog/calgary-video-production)
- [Behavioural science in marketing: what survived the replication crisis](https://fifteenthmeridian.com/blog/behavioural-science-replication-crisis-2026)
- [Five marketing myths that peer-reviewed research says are wrong](https://fifteenthmeridian.com/blog/marketing-myths-peer-reviewed-2026)
- [Calgary graphic design and logo work: what to brief, what to expect, and what to own](https://fifteenthmeridian.com/blog/calgary-graphic-design)
- [Choosing a digital marketing agency in Calgary: the questions that actually sort them](https://fifteenthmeridian.com/blog/digital-marketing-agency-calgary)
- [Construction & contractor website design: 12 examples, broken down](https://fifteenthmeridian.com/blog/contractor-website-design-examples)
- [Website maintenance services: what care plans cover](https://fifteenthmeridian.com/blog/website-maintenance-services)
- [Website redesign services: scope, cost, and timeline](https://fifteenthmeridian.com/blog/website-redesign-services)
- [AEO services: the four layers and what each delivers](https://fifteenthmeridian.com/blog/aeo-services)
- [Best SEO companies in Canada (2026): a vetted shortlist](https://fifteenthmeridian.com/blog/best-seo-agencies-canada)
- [SEO for law firms: practice areas, jurisdiction, and the rules that constrain it](https://fifteenthmeridian.com/blog/seo-for-law-firms)
- [SEO for dentists: why reviews and booking decide more than content does](https://fifteenthmeridian.com/blog/seo-for-dentists)
- [The AI-blocking myth: 403 Calgary sites later, almost no one blocks AI (and the ones who do picked wrong)](https://fifteenthmeridian.com/blog/ai-blocking-myth-calgary-2026)
- [Wix vs Shopify vs WordPress vs Webflow. What each website builder actually costs a Calgary business.](https://fifteenthmeridian.com/blog/platform-tax-calgary-2026)
- [41% of Calgary businesses cannot be phoned in one tap. Every dentist can. Almost no cafe can.](https://fifteenthmeridian.com/blog/one-tap-contact-calgary-2026)
- [72% of Calgary sites have structured data. Only 61% told search engines they're a business.](https://fifteenthmeridian.com/blog/broken-schema-calgary-2026)
- [SEO for contractors: service areas, seasonality, and proving the work](https://fifteenthmeridian.com/blog/seo-for-contractors)
- [Google Business Profile optimization: what moves the map pack and what does not](https://fifteenthmeridian.com/blog/google-business-profile-optimization)
- [How to get more Google reviews without breaking the rules](https://fifteenthmeridian.com/blog/how-to-get-more-google-reviews)
- [Dental website design: the four pages that decide whether someone books](https://fifteenthmeridian.com/blog/dental-website-design)
- [Restaurant website design: the menu is the website](https://fifteenthmeridian.com/blog/restaurant-website-design)
- [B2B website design: built for a buying committee, not a buyer](https://fifteenthmeridian.com/blog/b2b-website-design)
- [SaaS website design: the pricing page is the product page](https://fifteenthmeridian.com/blog/saas-website-design)
- [Real estate website design: listings expire, everything else compounds](https://fifteenthmeridian.com/blog/real-estate-website-design)
- [Marketing agency vs in-house in Calgary: the real cost math (2026)](https://fifteenthmeridian.com/blog/calgary-marketing-agency-vs-in-house)
- [The state of AI search in 2026: what the data actually says](https://fifteenthmeridian.com/blog/state-of-ai-search-2026)
- [How much does AEO cost in 2026? Budgets for AI search optimization](https://fifteenthmeridian.com/blog/how-much-does-aeo-cost)
- [Performance marketing vs brand marketing: what Calgary businesses actually need](https://fifteenthmeridian.com/blog/performance-vs-brand-marketing-calgary)
- [Do you need an AEO agency in Calgary? A 2026 decision guide](https://fifteenthmeridian.com/blog/do-you-need-aeo-agency-calgary)
- [How to choose an AEO agency in 2026 (7 questions to ask first)](https://fifteenthmeridian.com/blog/how-to-choose-aeo-agency)
- [The 'buy a reviews domain' ChatGPT hack doesn't work (here's what does)](https://fifteenthmeridian.com/blog/chatgpt-reviews-domain-myth)
- [6 best AEO tools for AI search visibility in 2026](https://fifteenthmeridian.com/blog/ai-search-visibility-tools)
- [We tested 152 Calgary small business websites for speed. 71% are slow.](https://fifteenthmeridian.com/blog/calgary-smb-website-speed-2026)
- [We tested 50 ChatGPT queries about Calgary marketing agencies. Here is who got cited.](https://fifteenthmeridian.com/blog/we-tested-50-chatgpt-queries-calgary-marketing)
- [AEO for Calgary restaurants: how local spots get cited when diners ask AI](https://fifteenthmeridian.com/blog/aeo-for-calgary-restaurants)
- [SaaS AEO: how B2B tools get recommended by ChatGPT in 2026](https://fifteenthmeridian.com/blog/aeo-for-saas)
- [AEO for London finance brands: how UK firms get cited by AI search in 2026](https://fifteenthmeridian.com/blog/aeo-for-london-finance-brands)
- [The state of AEO in Calgary 2026: we audited 152 Calgary businesses (0 scored strong)](https://fifteenthmeridian.com/blog/state-of-aeo-calgary-2026)
- [Best Perplexity rank tracker tools (2026): 6 compared, plus free DIY](https://fifteenthmeridian.com/blog/perplexity-rank-tracking-tools)
- [We built a free AEO audit tool. Here's what it checks (and why)](https://fifteenthmeridian.com/blog/aeo-audit-tool)
- [AI ad creative in 2026: what's working, what's noise, what's next](https://fifteenthmeridian.com/blog/ai-ad-creative-2026)
- [Calgary fitness and gym marketing: the 2026 playbook](https://fifteenthmeridian.com/blog/calgary-fitness-gym-marketing)
- [Webflow vs custom-coded: which is right for your brand in 2026?](https://fifteenthmeridian.com/blog/webflow-vs-custom-coded)
- [Paid ads vs SEO for Calgary brands: where should your budget go in 2026?](https://fifteenthmeridian.com/blog/paid-ads-vs-seo-calgary)
- [GEO explained: how generative engine optimization fits with SEO and AEO](https://fifteenthmeridian.com/blog/geo-explained)
- [How to rank on Perplexity AI in 2026: a practical guide](https://fifteenthmeridian.com/blog/how-to-rank-on-perplexity)
- [Liquor brand marketing in 2026: a playbook for growth](https://fifteenthmeridian.com/blog/liquor-brand-marketing)
- [How to get cited by ChatGPT in 2026](https://fifteenthmeridian.com/blog/get-cited-by-chatgpt)
- [llms.txt explained: what it does, who uses it, and what it does not do](https://fifteenthmeridian.com/blog/llms-txt-explained)
- [AEO vs SEO vs GEO: what's actually different, and what to do about it](https://fifteenthmeridian.com/blog/aeo-vs-seo-explained)
- [AEO for Calgary businesses: why local brands need to be cited by AI search](https://fifteenthmeridian.com/blog/aeo-for-calgary-businesses)
- [Calgary real estate marketing: how agents win leads in 2026](https://fifteenthmeridian.com/blog/calgary-real-estate-marketing)
- [Calgary home services marketing: how contractors actually get leads in 2026](https://fifteenthmeridian.com/blog/calgary-home-services-marketing)
- [How much does branding cost in Calgary? (2026 pricing guide)](https://fifteenthmeridian.com/blog/branding-cost-calgary)
- [Top marketing agencies in Calgary (2026): how to compare](https://fifteenthmeridian.com/blog/top-marketing-agencies-calgary)
- [How much does a Calgary marketing agency cost? (2026 pricing guide)](https://fifteenthmeridian.com/blog/calgary-marketing-agency-pricing)
- [Custom web design vs. website builders (Wix, Squarespace, Webflow)](https://fifteenthmeridian.com/blog/custom-web-design-vs-website-builders)
- [Short-form video is eating the funnel: what it means for your brand](https://fifteenthmeridian.com/blog/short-form-video)
- [How much does web design cost in Calgary? (2026 pricing guide)](https://fifteenthmeridian.com/blog/web-design-cost-calgary)
- [TikTok ads Calgary: what works and what wastes budget](https://fifteenthmeridian.com/blog/tiktok-marketing-calgary)
- [Social media marketing in Calgary: what actually works in 2026](https://fifteenthmeridian.com/blog/social-media-marketing-calgary)
- [How to scale paid ads without killing your ROAS](https://fifteenthmeridian.com/blog/scaling-paid-ads)
- [Influencer marketing in 2026: what actually works and what to stop doing](https://fifteenthmeridian.com/blog/influencer-marketing-guide)
- [Why your website is not converting and how to fix it](https://fifteenthmeridian.com/blog/website-conversion-optimization)