--- title: "Research datasets | Meridian15" description: "The raw data behind our original research: six published datasets covering Calgary website audits and AI search results, downloadable in full as CSV." url: https://fifteenthmeridian.com/research --- Meridian15 research # The data, not just the finding. Every original study we publish ships the corpus it was drawn from. No email, no form, no summary standing in for the file. Take the CSV, check our arithmetic, and tell us if we got it wrong. **Datasets** 8 **Rows published** 2,048 **Raw CSV** 210 KB 1. $67,453 What the work costs. October 19, 2026 2. 24 We audited our own advice. October 15, 2026 3. 0 of 18 The AI Overview split. August 1, 2026 4. 51.5% Who owns the AI search tools category? August 1, 2026 5. 4.2% The AI-blocking myth. July 21, 2026 6. 72% Broken schema in Calgary. July 21, 2026 7. 41% One tap to call. July 21, 2026 8. 50% The platform tax. July 21, 2026 Study 01 $67,453 Yearly cost to an employer of a Calgary graphic designer at the $30.00 Job Bank median wage **Sample** 269 published prices across seven marketing roles; the post’s ranges use the 162 from Calgary and Alberta providers’ own websites **Collected** October 19, 2026 **Source** First-party crawl **Dataset** 269 rows × 9 columns Provider names and URLs are withheld; each row is one published price. ## What the work costs. [What marketing specialists really cost in Calgary in 2026.](https://fifteenthmeridian.com/blog/marketing-specialist-costs-calgary-2026) Designers, social managers, ads and SEO specialists, copywriters, consultants and Shopify experts: what 2026 Calgary prices buy, and why a rate is not a wage. 1. $5,000 to $7,000 Full brand identity, established tier, Alberta providers 2. $700 to $1,500 Social media management a month, established tier, Alberta providers 3. $600 to $1,000 Paid ads management a month, ad spend extra, Calgary providers 4. $4,000 Median monthly starting price of offers sold as fractional CMO, Calgary providers ($2,000 to $6,000) metrics.csv The first 4 of 269 rows, as the file has them | role | region | published_price | price_type | service | | --- | --- | --- | --- | --- | | Graphic design | Calgary area | from $1,200 CAD | starting | Logo design (Logo Direction) | | Graphic design | Calgary area | from $3,500 CAD | starting | Brand refresh | | Graphic design | Calgary area | from $5,500 CAD (Brand + Website Direction from $7,500+) | starting | Full brand identity | | Graphic design | Calgary area | $1,500 CAD (page also shows $1,000 USD) | starting | Logo design (Growth plan) | [Download metrics.csv 57 KB](https://fifteenthmeridian.com/research/blog/marketing-specialist-costs-calgary-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/marketing-specialist-costs-calgary-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/marketing-specialist-costs-calgary-2026) Study 02 24 Posts that mention llms.txt **Sample** 84 live Meridian15 blog posts, every sentence of body text and FAQ answers **Collected** October 15, 2026 **Source** Our own blog archive **Dataset** 26 rows × 7 columns ## We audited our own advice. [Google says llms.txt does nothing for Search. We checked our own 84 posts.](https://fifteenthmeridian.com/blog/google-ai-search-guidance-audit-2026) Google now says its Search ignores llms.txt and rejects chunking, writing for AI and extra schema. We ran a checker over our own 84 posts to see what survived. 1. 19 Call it optional, unproven or ignored by Google 2. 4 Implied it helps, all corrected on 2026-10-15 3. 0 Posts advising chunking, AI-specific writing, required schema or chasing inauthentic mentions, after a manual read 4. 11 Posts flagged by the other six rules: 11, none confirmed after a manual read; 2 of them off-topic misfires metrics.csv The first 4 of 26 rows, as the file has them | slug | manualVerdict | llmsMentions | otherRules | | --- | --- | --- | --- | | web-reading-myths-evidence-2026 | no-llms-mention | 0 | chunking | | contractor-website-design-examples | neutral-mention | 6 | | | aeo-services | hedged | 2 | | | seo-for-law-firms | no-llms-mention | 0 | fan-out | [Download metrics.csv 4 KB](https://fifteenthmeridian.com/research/blog/google-ai-search-guidance-audit-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/google-ai-search-guidance-audit-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/google-ai-search-guidance-audit-2026) Study 03 0 of 18 Local service queries that returned an AI Overview, in both the United States and Canada **Sample** 38 Google results pages, two categories, US and Canada **Collected** August 1, 2026 **Source** DataForSEO SERP API **Dataset** 38 rows × 5 columns ## The AI Overview split. [AI Overviews took over one category completely and left another untouched. We measured 38 search results pages.](https://fifteenthmeridian.com/blog/ai-overview-split-2026) We pulled 38 Google results pages on one day. AI search tool queries returned an AI Overview 20 out of 20 times. Local service queries returned none: 0 out of 18, in both the US and Canada. 1. 20 of 20 AI search tool queries that returned an AI Overview 2. 17 of 18 Local service queries that returned a local pack instead 3. 2 Categories measured on one day with opposite result architectures and no overlap metrics.csv The first 4 of 38 rows, as the file has them | query | market | ai_overview | local_pack | category | | --- | --- | --- | --- | --- | | edmonton seo | CA | no | yes | local services | | calgary seo | CA | no | yes | local services | | calgary web design | CA | no | yes | local services | | edmonton web design | CA | no | yes | local services | [Download metrics.csv 2 KB](https://fifteenthmeridian.com/research/blog/ai-overview-split-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/ai-overview-split-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/ai-overview-split-2026) Study 04 51.5% Organic results published by a company selling a tool in the category it ranks for **Sample** 20 US Google results pages, 330 organic results classified **Collected** August 1, 2026 **Source** DataForSEO SERP API **Dataset** 330 rows × 4 columns ## Who owns the AI search tools category? [We analyzed 330 results in the AI search tools category. Half of it is vendors ranking themselves.](https://fifteenthmeridian.com/blog/ai-search-tools-category-study-2026) We pulled 20 US Google SERPs across the AI search tools category and classified all 330 organic results. Every query carries an AI Overview. 51.5% of results come from vendors selling a tool in the category they rank for. 1. 100% Queries in the category that carry an AI Overview 2. 53.2% Share of the top ten positions held by those vendors 3. 172 Distinct domains across 330 results 4. 66.3% Domains that appear exactly once metrics.csv The first 4 of 330 rows, as the file has them | domain | query | rank | | --- | --- | --- | | www.tryprofound.com | best geo tools | 2 | | geoptie.com | best geo tools | 3 | | www.quattr.com | best geo tools | 4 | | alexbirkett.com | best geo tools | 5 | [Download metrics.csv 32 KB](https://fifteenthmeridian.com/research/blog/ai-search-tools-category-study-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/ai-search-tools-category-study-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/ai-search-tools-category-study-2026) Study 05 4.2% Calgary business homepages that block any AI crawler in robots.txt **Sample** 403 Calgary business homepages, robots.txt found on 333 **Collected** July 21, 2026 **Source** First-party crawl **Dataset** 333 rows × 9 columns This study has no winner ranking. Every site is listed anonymized: block posture is reported without naming the business, because blocking or not blocking is a defensible business choice either way. ## The AI-blocking myth. [403 Calgary sites later, almost no one blocks AI (and the ones who do picked wrong).](https://fifteenthmeridian.com/blog/ai-blocking-myth-calgary-2026) We fetched robots.txt for 403 Calgary business homepages. Only 4% block any AI crawler. Most blocks target training bots, which do not stop live AI citation. 1. 2% Block a live-retrieval bot, the kind that fetches a page to answer a question 2. 6 sites Block every crawler by accident with a wildcard rule 3. 70 of 403 Have no robots.txt at all 4. 2 of 2 Popular blocking rules that do not do what the advice claims. GPTBot does not remove a site from ChatGPT answers and Google-Extended does not remove it from AI Overviews, according to each operator’s own documentation metrics.csv The first 4 of 333 rows, as the file has them | site_id | platform | has_robots_txt | blocks_training_bot | blocks_live_retrieval_bot | | --- | --- | --- | --- | --- | | site-0559e741 | WordPress | true | false | false | | site-e9afd9a5 | GoDaddy | true | false | false | | site-2255450f | WordPress | true | false | false | | site-39376fd0 | WordPress | true | true | false | [Download metrics.csv 20 KB](https://fifteenthmeridian.com/research/blog/ai-blocking-myth-calgary-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/ai-blocking-myth-calgary-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/ai-blocking-myth-calgary-2026) Study 06 72% Calgary business homepages that ship any JSON-LD structured data **Sample** 403 Calgary business homepages, 352 fetched and parsed **Collected** July 21, 2026 **Source** First-party crawl **Dataset** 352 rows × 9 columns Winners (fully valid schema + LocalBusiness/Organization + sameAs, ranked by types count) are named. All other sites are hashed. ## Broken schema in Calgary. [72% of Calgary sites have structured data. Only 61% told search engines they’re a business.](https://fifteenthmeridian.com/blog/broken-schema-calgary-2026) We parsed JSON-LD on 403 Calgary business homepages. 72% ship structured data. Only 61% marked themselves as a business. 91% skip FAQPage. 1. 61% Declare a LocalBusiness or business subtype 2. 15% Ship JSON-LD that only says the page is a WebPage 3. 91% Have no FAQPage schema with a populated mainEntity 4. 15 Sites with fully valid schema, a business type and sameAs links, named in the study metrics.csv The first 4 of 352 rows, as the file has them | site_id | platform | schema_state | has_localbusiness_or_org | has_sameAs | | --- | --- | --- | --- | --- | | site-0559e741 | WordPress | VALID | true | true | | site-e9afd9a5 | custom | NONE | false | false | | site-2255450f | WordPress | VALID | true | false | | amptover.com | WordPress | VALID | true | true | [Download metrics.csv 46 KB](https://fifteenthmeridian.com/research/blog/broken-schema-calgary-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/broken-schema-calgary-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/broken-schema-calgary-2026) Study 07 41% Calgary business homepages with no tel: link, so the phone number cannot be tapped **Sample** 403 Calgary business homepages, 350 fetched and parsed **Collected** July 21, 2026 **Source** First-party crawl **Dataset** 350 rows × 9 columns Winners (tel + form + booking + viewport all present on homepage) are named. All other sites are hashed. ## One tap to call. [41% of Calgary businesses cannot be phoned in one tap. Every dentist can. Almost no cafe can.](https://fifteenthmeridian.com/blog/one-tap-contact-calgary-2026) We parsed 403 Calgary homepages for tel: links, forms, and booking widgets. 41% cannot be phoned in one tap from mobile. Dentists lead. Cafes bottom. 1. 97% Dental practices with a tappable phone number, the best vertical 2. 12% to 17% Cafes and retail with a tappable phone number, the worst verticals 3. 3.4% Sites that ship a booking widget 4. 6 Sites with a tel: link, a form, a booking widget and a viewport tag, every one of them a med-spa metrics.csv The first 4 of 350 rows, as the file has them | site_id | verticals | has_tel | has_form | has_booking | | --- | --- | --- | --- | --- | | site-0559e741 | contractors | true | true | false | | site-e9afd9a5 | auto | false | true | false | | site-2255450f | contractors | true | true | false | | site-39376fd0 | contractors | true | true | false | [Download metrics.csv 21 KB](https://fifteenthmeridian.com/research/blog/one-tap-contact-calgary-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/one-tap-contact-calgary-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/one-tap-contact-calgary-2026) Study 08 50% Calgary business homepages built on WordPress **Sample** 350 Calgary business homepages joined across five audit datasets **Collected** July 21, 2026 **Source** First-party crawl **Dataset** 350 rows × 13 columns All sites hashed; this study reports platform-level medians and percentages only. ## The platform tax. [Wix vs Shopify vs WordPress vs Webflow. What each website builder actually costs a Calgary business.](https://fifteenthmeridian.com/blog/platform-tax-calgary-2026) We joined 5 audit datasets across 350 Calgary business homepages and cross-tabbed by builder. Every platform makes you pay somewhere. Here is exactly where. 1. 100% Wix sites with valid schema, at a median 185KB of HTML and 63 scripts per homepage 2. 26% Squarespace sites with a tappable phone number 3. 37% Custom-built sites that ship any schema, the leanest pages in the sample 4. 5 Audit datasets joined per homepage, speed, schema, contact, AI access and builder metrics.csv The first 4 of 350 rows, as the file has them | site_id | platform | ttfb_ms | script_count | schema_state | | --- | --- | --- | --- | --- | | site-0559e741 | WordPress | 220 | 24 | VALID | | site-e9afd9a5 | GoDaddy | 248 | 6 | NONE | | site-2255450f | WordPress | 284 | 51 | VALID | | site-39376fd0 | WordPress | 106 | 34 | VALID | [Download metrics.csv 28 KB](https://fifteenthmeridian.com/research/blog/platform-tax-calgary-2026/metrics.csv) [method.json](https://fifteenthmeridian.com/research/blog/platform-tax-calgary-2026/method.json) [Read the study](https://fifteenthmeridian.com/blog/platform-tax-calgary-2026) ## Check our arithmetic. Reviews of other people’s research are tagged Research on the blog. Only studies where we collected the data ourselves appear here, because those are the only ones with a corpus of ours to hand over. [Research on the blog](https://fifteenthmeridian.com/blog?t=research)