{
  "slug": "broken-schema-calgary-2026",
  "generated_at": "2026-07-21T05:23:15.886Z",
  "corpus_size": 403,
  "data_collected": "2026-07-21",
  "method": "Fetched homepage HTML for each corpus site (5-hop redirect limit, gzip/br/deflate handled). Extracted every <script type=\"application/ld+json\"> block, JSON-parsed each, walked the resulting tree to collect @type strings and check for schema.org @context, LocalBusiness/Organization/vertical-specific types, sameAs presence, and FAQPage with populated mainEntity.",
  "classification": {
    "NONE": "Zero JSON-LD blocks in the served HTML.",
    "VALID": "At least one parsed block with schema.org @context and a recognized schema.org type.",
    "BROKEN": "One or more JSON-LD blocks present, but none parses to a valid schema.org typed record.",
    "PARTIAL": "Mixed: at least one valid block AND at least one that fails to parse."
  },
  "n_fetch_ok": 352,
  "naming_policy": "Winners (fully valid schema + LocalBusiness/Organization + sameAs, ranked by types count) are named. All other sites are hashed.",
  "headline": "72% of Calgary business homepages ship structured data, but only 61% declare that they are a business.",
  "sample_label": "403 Calgary business homepages, 352 fetched and parsed",
  "collected_label": "July 2026",
  "key_findings": [
    {
      "value": "72%",
      "claim": "Calgary business homepages that ship any JSON-LD structured data"
    },
    {
      "value": "61%",
      "claim": "Declare a LocalBusiness or business subtype"
    },
    {
      "value": "15%",
      "claim": "Ship JSON-LD that only says the page is a WebPage"
    },
    {
      "value": "91%",
      "claim": "Have no FAQPage schema with a populated mainEntity"
    },
    {
      "value": "15",
      "claim": "Sites with fully valid schema, a business type and sameAs links, named in the study"
    }
  ],
  "citation": "Meridian15 (2026). 72% of Calgary Sites Have Structured Data. Only 61% Told Search Engines They're a Business. https://fifteenthmeridian.com/blog/broken-schema-calgary-2026",
  "reuse": "Quote any figure with a link to the study URL. Method and full result table published beside it."
}