{
  "slug": "one-tap-contact-calgary-2026",
  "generated_at": "2026-07-21T05:23:15.887Z",
  "corpus_size": 403,
  "data_collected": "2026-07-21",
  "method": "Fetched homepage HTML for each corpus site. Parsed <a href=\"tel:...\"> and mailto: links, counted <form> tags, matched 12 booking-widget URL patterns (Calendly, Jane, Booksy, Square Appointments, Setmore, Vagaro, Acuity, Squarespace Scheduling, Fresha, OpenTable, Resy, Tock). Also captured viewport meta and @media hints for responsive behavior.",
  "limits": "Homepage only. A business without a tel: link on the homepage may still have one on their /contact page; this study measures visibility from the entry point that ~90% of first-touch mobile visitors land on. Booking widget detection matches provider URLs in the served HTML; iframed widgets loaded via JavaScript after DOMContentLoaded are missed.",
  "n_fetch_ok": 350,
  "naming_policy": "Winners (tel + form + booking + viewport all present on homepage) are named. All other sites are hashed.",
  "headline": "41% of Calgary business homepages cannot be phoned in one tap from a mobile screen.",
  "sample_label": "403 Calgary business homepages, 350 fetched and parsed",
  "collected_label": "July 2026",
  "key_findings": [
    {
      "value": "41%",
      "claim": "Calgary business homepages with no tel: link, so the phone number cannot be tapped"
    },
    {
      "value": "97%",
      "claim": "Dental practices with a tappable phone number, the best vertical"
    },
    {
      "value": "12% to 17%",
      "claim": "Cafes and retail with a tappable phone number, the worst verticals"
    },
    {
      "value": "3.4%",
      "claim": "Sites that ship a booking widget"
    },
    {
      "value": "6",
      "claim": "Sites with a tel: link, a form, a booking widget and a viewport tag, every one of them a med-spa"
    }
  ],
  "citation": "Meridian15 (2026). 41% of Calgary Businesses Cannot Be Phoned in One Tap. Every Dentist Can. Almost No Cafe Can. https://fifteenthmeridian.com/blog/one-tap-contact-calgary-2026",
  "reuse": "Quote any figure with a link to the study URL. Method and full result table published beside it."
}