{
  "slug": "platform-tax-calgary-2026",
  "generated_at": "2026-07-21T05:23:15.889Z",
  "corpus_size": 403,
  "n_joined": 350,
  "data_collected": "2026-07-21",
  "method": "Detected platform via HTML fingerprints (server header, embedded platform paths, static asset domains). Joined per-site with speed measurements (bulk-speed-audit.js), schema measurements (bulk-schema-audit.js), robots.txt measurements (bulk-robots-audit.js), and contact primitives (bulk-contact-audit.js). Aggregated median TTFB/HTML/scripts and adoption percentages per platform.",
  "naming_policy": "All sites hashed; this study reports platform-level medians and percentages only.",
  "headline": "Every website builder makes a Calgary business pay somewhere. WordPress holds 50% of the market and lands mid-pack on every metric.",
  "sample_label": "350 Calgary business homepages joined across five audit datasets",
  "collected_label": "July 2026",
  "key_findings": [
    {
      "value": "50%",
      "claim": "Calgary business homepages built on WordPress"
    },
    {
      "value": "100%",
      "claim": "Wix sites with valid schema, at a median 185KB of HTML and 63 scripts per homepage"
    },
    {
      "value": "26%",
      "claim": "Squarespace sites with a tappable phone number"
    },
    {
      "value": "37%",
      "claim": "Custom-built sites that ship any schema, the leanest pages in the sample"
    },
    {
      "value": "5",
      "claim": "Audit datasets joined per homepage, speed, schema, contact, AI access and builder"
    }
  ],
  "citation": "Meridian15 (2026). Wix vs Shopify vs WordPress vs Webflow. What Each Website Builder Actually Costs a Calgary Business. https://fifteenthmeridian.com/blog/platform-tax-calgary-2026",
  "reuse": "Quote any figure with a link to the study URL. Method and full result table published beside it."
}