---
title: "Influencer Marketing & Creator Campaigns | Meridian15"
description: "Creator partnerships across Instagram, TikTok and YouTube. Meridian15 connects sourcing, creative briefs, usage rights and measurement to the campaign goal."
url: https://fifteenthmeridian.com/services/influencer-marketing
---
Influencer marketing agency

# Influencer campaigns, built around your brand.

Creator partnerships across Instagram, TikTok and YouTube. We connect sourcing, creative briefs, usage rights and measurement, so each collaboration has a clear role in the campaign.

[Start a Campaign](https://fifteenthmeridian.com/contact)

Creator brief Meridian15 / Creators

At cost

Creator fees are passed through, never marked up, and you see what each creator was paid.

**Platforms**

Instagram TikTok YouTube

**Formats**

UGC Whitelisting Affiliate

**Goal**

Awareness, conversion, content for paid, or all three.

**Shortlist**

Audience fit, engagement quality, brand safety and past collab performance.

**Usage**

Rights agreed up front, length of usage in every contract.

**Measure**

Agreed in the brief, not after.

## Every campaign needs a different size of creator.

Big follower counts aren’t always the answer. We mix tiers based on what the campaign actually has to do.

1. 01

  ### Nano

  1K to 10K followers

  Hyper-engaged, niche, and trusted. Best for local launches, community proof, and low-spend tests at volume.
2. 02

  ### Micro

  10K to 100K followers

  The workhorse tier. Strong engagement, real conversion, and scalable enough to fuel a full content pipeline.
3. 03

  ### Mid

  100K to 1M followers

  Reach without losing the personal feel. Good for brand consideration and category-defining campaigns.
4. 04

  ### Macro

  1M+ followers

  Mass awareness moments. Use sparingly, with clear creative direction, and always paired with paid amplification.

## From brief to amplified.

A repeatable process that doesn’t get in the way of the work.

1. 01

  ### Brief

  We sit down with you to figure out the goal. Awareness, conversion, content for paid, or all three. The brief drives every choice that follows.
2. 02

  ### Source

  We pull from our network and beyond, screening for audience fit, engagement quality, brand safety, and past collab performance.
3. 03

  ### Match

  You see a shortlist with rationales. Not just metrics. Why this creator, what they’ve done for similar brands, what to expect.
4. 04

  ### Produce

  We brief the creator, manage approvals, and handle delivery. You stay in the loop without managing every revision yourself.
5. 05

  ### Amplify

  Whitelist the best content, run it through paid, and turn one-off posts into evergreen ad creative that keeps working.

## Sourcing, briefing, and the messy middle.

Influencer work has a hundred small steps that quietly eat hours. We handle them so you can focus on the bigger picture.

- 01

  ### Creator sourcing

  Vetted shortlists with audience and brand-fit rationale.
- 02

  ### Negotiation

  Rate cards, deliverables, usage rights, exclusivity.
- 03

  ### Creative briefing

  Briefs that give creators direction without killing their voice.
- 04

  ### Content approvals

  We manage feedback loops so you’re not chasing DMs.
- 05

  ### Whitelisting

  Run paid ads from the creator’s handle. Better CPMs.
- 06

  ### Disclosure compliance

  Ad Standards and the Competition Bureau in Canada, the FTC in the US, and each platform’s own rules, handled.
- 07

  ### Performance tracking

  Reach, engagement, and attributed conversions per creator.
- 08

  ### Payments

  Contracts, invoicing, and creator payouts, all on us.

FAQ

## Questions we get asked.

**Do I have to pay for the creators on top of your fee?**

Yes. Creator fees are passed through at cost. Our retainer covers the work to source, brief, manage, and report. We don’t mark up creator pay, and you see what each creator was paid.

**Can I use the content in our paid ads?**

Yes. We negotiate usage rights up front so the content can run as paid ads, on your owned channels, or get whitelisted from the creator’s handle. Length of usage is part of every contract.

**How do you measure if a campaign actually worked?**

It depends on the goal. Awareness campaigns get reach, view-through, and audience growth. Performance campaigns get tracked links, promo codes, and attributed conversions. We agree on the metrics in the brief, not after.

**Do you only work with big creators?**

No. Most campaigns we run lean on micro and mid-tier creators. Big names can move the needle for awareness moments, but it’s rarely the most efficient way to drive sales.

**What happens if a creator we approve underperforms?**

It’s part of the job. We track every collab, learn what worked and what didn’t, and adjust the next round. Performance is a portfolio. Our job is to keep tilting the portfolio in your favor.

## The rest of the stack.

- [Web design & development Service Custom sites built to convert. Clean code, sharp design, and speed that search engines reward.](https://fifteenthmeridian.com/services/web-design)
- [Performance ads Service Paid media across Meta, Google, and TikTok. Creative, campaigns, and the numbers that make them worth it.](https://fifteenthmeridian.com/services/performance-ads)
- [Production Service Film, photo, and motion made for the feed. Shot with conversion in mind from day one.](https://fifteenthmeridian.com/services/production)
- [Post-production Service Edit, motion graphics, colour, and sound. The craft that turns footage into real ad creative.](https://fifteenthmeridian.com/services/post-production)
- [Influencer marketing in 2026: what actually works Note How to build a repeatable influencer system that drives real return instead of vanity metrics.](https://fifteenthmeridian.com/blog/influencer-marketing-guide)
- [All services Index](https://fifteenthmeridian.com/services)

## Have a creator brief in mind?

Send us what you’re trying to do. We’ll come back with a sample shortlist and a rough budget. No pitch decks.

[Start a Campaign](https://fifteenthmeridian.com/contact)