Influencer marketing agency
Influencer campaigns, built around your brand.
Creator partnerships across Instagram, TikTok and YouTube. We connect sourcing, creative briefs, usage rights and measurement, so each collaboration has a clear role in the campaign.
Creator briefMeridian15 / Creators
At cost
Creator fees are passed through, never marked up, and you see what each creator was paid.
- Platforms
- Formats
- Goal
- Awareness, conversion, content for paid, or all three.
- Shortlist
- Audience fit, engagement quality, brand safety and past collab performance.
- Usage
- Rights agreed up front, length of usage in every contract.
- Measure
- Agreed in the brief, not after.
Every campaign needs a different size of creator.
Big follower counts aren’t always the answer. We mix tiers based on what the campaign actually has to do.
- 01
Nano
1K to 10K followers
Hyper-engaged, niche, and trusted. Best for local launches, community proof, and low-spend tests at volume.
- 02
Micro
10K to 100K followers
The workhorse tier. Strong engagement, real conversion, and scalable enough to fuel a full content pipeline.
- 03
Mid
100K to 1M followers
Reach without losing the personal feel. Good for brand consideration and category-defining campaigns.
- 04
Macro
1M+ followers
Mass awareness moments. Use sparingly, with clear creative direction, and always paired with paid amplification.
From brief to amplified.
A repeatable process that doesn’t get in the way of the work.
- 01
Brief
We sit down with you to figure out the goal. Awareness, conversion, content for paid, or all three. The brief drives every choice that follows.
- 02
Source
We pull from our network and beyond, screening for audience fit, engagement quality, brand safety, and past collab performance.
- 03
Match
You see a shortlist with rationales. Not just metrics. Why this creator, what they’ve done for similar brands, what to expect.
- 04
Produce
We brief the creator, manage approvals, and handle delivery. You stay in the loop without managing every revision yourself.
- 05
Amplify
Whitelist the best content, run it through paid, and turn one-off posts into evergreen ad creative that keeps working.
Sourcing, briefing, and the messy middle.
Influencer work has a hundred small steps that quietly eat hours. We handle them so you can focus on the bigger picture.
- 01
Creator sourcing
Vetted shortlists with audience and brand-fit rationale.
- 02
Negotiation
Rate cards, deliverables, usage rights, exclusivity.
- 03
Creative briefing
Briefs that give creators direction without killing their voice.
- 04
Content approvals
We manage feedback loops so you’re not chasing DMs.
- 05
Whitelisting
Run paid ads from the creator’s handle. Better CPMs.
- 06
Disclosure compliance
Ad Standards and the Competition Bureau in Canada, the FTC in the US, and each platform’s own rules, handled.
- 07
Performance tracking
Reach, engagement, and attributed conversions per creator.
- 08
Payments
Contracts, invoicing, and creator payouts, all on us.
FAQ
Questions we get asked.
Do I have to pay for the creators on top of your fee?
Yes. Creator fees are passed through at cost. Our retainer covers the work to source, brief, manage, and report. We don’t mark up creator pay, and you see what each creator was paid.
Can I use the content in our paid ads?
Yes. We negotiate usage rights up front so the content can run as paid ads, on your owned channels, or get whitelisted from the creator’s handle. Length of usage is part of every contract.
How do you measure if a campaign actually worked?
It depends on the goal. Awareness campaigns get reach, view-through, and audience growth. Performance campaigns get tracked links, promo codes, and attributed conversions. We agree on the metrics in the brief, not after.
Do you only work with big creators?
No. Most campaigns we run lean on micro and mid-tier creators. Big names can move the needle for awareness moments, but it’s rarely the most efficient way to drive sales.
What happens if a creator we approve underperforms?
It’s part of the job. We track every collab, learn what worked and what didn’t, and adjust the next round. Performance is a portfolio. Our job is to keep tilting the portfolio in your favor.
The rest of the stack.
- Web design & developmentServiceCustom sites built to convert. Clean code, sharp design, and speed that search engines reward.
- Performance adsServicePaid media across Meta, Google, and TikTok. Creative, campaigns, and the numbers that make them worth it.
- ProductionServiceFilm, photo, and motion made for the feed. Shot with conversion in mind from day one.
- Post-productionServiceEdit, motion graphics, colour, and sound. The craft that turns footage into real ad creative.
- Influencer marketing in 2026: what actually worksNoteHow to build a repeatable influencer system that drives real return instead of vanity metrics.
- All servicesIndex
Have a creator brief in mind?
Send us what you’re trying to do. We’ll come back with a sample shortlist and a rough budget. No pitch decks.